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(Senior) CRM Manager (m/w/d)

München
Full-time
Permanent employee

Your mission

You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle. 

  • You own the CRM strategy and execution across Email and WhatsApp
  • You drive revenue, retention, and CLV across multiple markets
  • You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
  • You manage multi-market setups, including localization, segmentation, and market-specific communication
  • You work across a multi-product portfolio, ensuring the right product, message, and timing per audience
  • You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
  • You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics

Your profile

  • 4–6+ years CRM / lifecycle experience in D2C or e-commerce
  • Proven track record of owning CRM revenue, retention, or CLV
  • Experience managing CRM across multiple international markets
  • Hands-on experience building flows, segmentation, and automations
  • Strong analytical skills with experience in cohort and CLV analysis
  • Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
  • Experience with multi-product and ideally subscription-based models
  • Native-level German, fluent English, plus an additional language

Why us?

  • Join a fast-growing D2C brand with real impact and strong growth ambition
  • Take on a role with true ownership and direct influence on revenue
  • Be part of a company that stands for empowerment, fun, and sustainable growth
  • Benefit from a steep learning curve and clear development opportunities
  • Work in a beautiful office in the heart of Munich
  • Enjoy great perks (free coffee, breakfast, snacks, and regular team events)
  • Choose your preferred laptop and setup
  • Access corporate benefits (e.g. Germany ticket or Wellpass)
  • Get free Bears with Benefits products — of your choice
  • Experience flat hierarchies, fast decisions, and an ambitious team with open feedback culture

About us

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.